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Launch While Employed

Employed Entrepreneur Launch Guide


If you made it to this page, you are likely an employee daydreaming of entrepreneurship. Maybe you even find yourself thinking about business ideas while at work, or longing for the chance to work for yourself or set your own hours. If this describes you, you've come to the right place. The After 5 Startup is your on-line guide to take your ideas and turn them into the business of your dreams.

The After 5 Startup eCourse is for you if . . .

  • You are struggling to decide which business idea to start
  • You are feeling stuck and unsure of your next steps
  • You are struggling with time management to balance your 9-5 and your business
  • You are feeling unmotivated and need an extra push
  • You already own your own business but want to take it to the next level

You do not have to quit your job to launch. In fact, you can become a successful business owner using your talents and skills while keeping your regular job. It may take a bit of work, but the After 5 Startup will outline things step by step, simplifying the process along the way. This online program is designed for aspiring entrepreneurs of all levels to help them make their dreams a reality.

Course Outline:

Module 1: Adopting an EntrepreneuHER Mindset

It takes a major mindset shift to obtain success as a business owner. This module will help you identify your current challenges and show you how to adopt a winning mindset. In doing so, it will uncover and understand your personal definition of success.

Module 2: Discovering Your After 5

Entrepreneurs often have many potential ideas at any given time. This module shows you how to test each idea using the After 5 Feasibility, narrowing them down to the one idea most likely to succeed. Once you have identified your After 5, Module 2 will help you decide on a business, craft your unique voice and define the vision for your business.

Module 3: Understanding Your Market

It is time to become a secret agent and spy on your competitors. Okay maybe not spy, but Module 3 teaches you how to conduct market analysis to learn more about your competitors. Knowing your competitors intimately helps find ways to stand out from the crowd.

Module 4: Creating Your Rock Star Brand

A brand is so much more than a logo or tagline. In this module you will identify your Sylvia (ideal client) and create your marketing message. You will also learn what it takes to build a great website for your business.

Module 5: Setting Up for Your Success

Module 5 is about the details behind the business. It will teach you how to register your business, choosing a business structure, opening a business bank account, and much more. This isn't always the most glamours part of launching a new business, but it is the most important part. Getting ahead and putting the framework in place will keep you from scrambling later when you really need it.

Module 6: Mid-Course Recap

You now have a business name, have identified your Sylvia and researched your competition, it is time to take a break and review what you have learned. If you are feeling a little behind, Module 6 gives you the opportunity to catch up.

Module 7: Creating Your Marketing Strategy

A great business idea will never be successful if no one hears about it. Module 7 teaches you how to create a marketing strategy and and action plan for your business.

Module 8: Systems for Your Business

Taking the time to create systems is crucial to running a successful business while you are still employed. As your business grows, you will need systems and processes that can be automated to keep things sustainable. Module 8 helps you create a few basics systems you can later expand as you grow your business.

But wait there is more. . .


  • Done-For-You Templates for each module to save you time & keep you on schedule
  • Q & A sessions
  • Brand audit session
  • Lifetime access & exclusive discounts to future projects
  • 30 minute coaching call to answer your questions

Your Instructor

Vanessa Parker
Vanessa Parker

Vanessa Parker is the owner of PinkBoss. She created the After 5 Startup eCourse to help women launch their businesses while working 9-5 jobs. It is her goal to help every budding entrepreneur benefit from her personal experience while saving themselves time, money and added risk. In her down time she binge watches Netflix documentaries and spends time with her husband and their wonderful children.

Class Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start, when you finish and how many hours can you commit to it.
Who is this course designed for?

This course is designed for freelancers, stay-at-home moms, moonlights, side hustlers, current business owners and anyone else interested in taking the steps to make their business dreams a reality. This course is intense, specifically designed for those ready to get down to work, those willing to invest their time to launch and grow the business of their dreams.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is the After 5 Startup for me if I am already in business?

Yes! If you are feeling stuck in your business and you are ready to take it to the next level, After 5 Startup is a valuable resource. Many times existing businesses grow when you revisit their foundation, make subtle changes and set your business back on track to increased success.

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What is taking an eCourse like?

An eCourse is a self-paced stand experience that allows you to work on at a timeline that fits your schedule, making it great for those who are already work a 9-5 job. In addition to the coursework, I offer office hours and a private Facebook group for additional support as you complete the modules.

Are you ready to take the next step? Register today!

Get started now!